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Pure Storage: Accelerate 2023
Main Stage Creative Director & Executive Producer / KYLE SMITH
To level up the production and creative continuity of Pure Storage's annual customer conference we were tapped to execute their logline: 70's retro-futurist take on Las Vegas.
Taking inspiration from movies like Total Recall and Tron we created eight custom 3D video backgrounds to envelop the room using 18 floor floor-to-ceiling LED walls, and video-mapped light fixtures.
To create seamless content transitions on-screen, we designed a system to match-frame from set visuals and video playback to presentation slides.
Customer feedback reached an all-time high. Our client loved it so much, they submit it for an industry award and we took home Gold for Best General Session Stage against titans like Hilton and Walmart.
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